CUT:LENGTH-TO-WIDTH
                                              RATIO                                              
                                            Length-to-width ratio is a matter
                                            of personal preference: Individuals
                                            must make their own decisions regarding
                                            which shapes they like best. These
                                            "favorite" shapes will differ depending
                                            on how they are matched to the design
                                            of a piece of jewelry. | 
                                          In the
                                            diagram below, the highlighted ratios
                                            are the ones most commonly encountered
                                            representative of each shape. | 
                                          Each rough gemstone's
                                              character is brought out by the
                                              skill of a talented cutter, who
                                              fashions
                                            it into one of these wonderful shapes. 
                                             |